Utilize Wi-Fi service to enhance the interaction between you and your customers. When connecting to the store Wi-Fi, customers will be requested to log in their social media account in exchange for the internet service. After log in, they will be directed to a welcome page, eg. FB fan page, Follow Instagram, and any other promotional web pages tailored to your preferences.
Leverage and coordinate customer experience across multiple channels. Empower customers with internet access while shopping in-store, helping them have better decisions on clothes outfits, inspiration from celebrity endorsements and finally increase their spending at your store.
Deliver the content that customers want to see. First, understand their preferences in different categories. Make them engage with your brands by seamless communication. And send personalized content in relevant to their shopping behavior.
Utilize the data that collected from social media and in-store behaviors, create an engagement loop to improve the customer churn rate, building customer loyalty with sticky banding.